Spotlight Screenings continue with FRESHBUZZ (subway.com) by Cory Arcangel

13 April 2020

Cory Arcangel's FRESHBUZZ (subway.com) (2013) is the latest in our Spotlight Screenings programme of artist-made film and video, presenting exclusive and full-length single-channel films. This week, Arcangel's mesmeric portrayal of an all-American brand through its web presence (circa 2013) is preserved in forensic detail through every hyperlink, GIF and digital breadcrumb. By deep-diving into the corporate videos and franchise opportunities, Arcangel creates something between fan-fiction and critique, a knowing but ultimately sympathetic ode to the joys of endless internet surfing through the miasma of hyperspace.